Connotations in advertising

 
 
 
 

This particular advert has the purpose of persuading and convincing males that if they wear this deodourant then they will attract females. It is made clear by the caption 'pocket pulling power'. It is a short sharp sentence which is clear and makes it easy for the reader/ buyer to decipher exactly what it is about. The alliteration used also adds to the effect of the advert, and makes it more appealing and interesting to the reader.

The advert is done in black and white which makes it look simple, however these standard colours can be more appealing and look more professional/formal than other adverts.Overall, the advert is not extremely complicated or long and confusing, therefore someone may be more likely to stop and look at it. All of the intended information that Lynx wants to get across get be read and processed in a matter of seconds, which means that someone who sees it whilst in the car or on the bus and is just passing by will still recognise and acknowledge the advert and the line 'pocket pulling power' will stay in their mind.
The 'bullet' is being held by a hand, and relates quite well because the position of the hand insinuates that the bullet is a gun or a weapon of some sort which can be used to 'pull' women. The words 'pocket pulling power' are written in capital letters. This is graphologically appealing and eye catching because it is big,bold and stands out. You are always going to read or at least look at something that catches your eye so this is a good grapohlogical technique used by the creator.